This document outlines the communication strategy for 55/Redefined's participation at the WiHTL Inclusion Summit, ensuring that our messaging is consistent, impactful, and aligned with our objectives. The goal is to raise awareness, engage target audiences, and generate leads across multiple channels, including social media and email. We aim to achieve this through a comprehensive strategy encompassing pre-event, during-event, and post-event activities.
We will leverage multiple communication channels and tactics to effectively reach our target audience at the summit. Our pre-event activities will focus on building anticipation and generating excitement around our participation. We will utilize social media platforms to share compelling content that showcases our expertise in age inclusion and highlights the value we bring to the conversation. Engaging content will include thought leadership pieces, video testimonials, and interactive polls. We will also engage in email marketing to nurture leads and provide valuable information about our participation in the summit.
During the event, we will engage the audience through interactive booth activities, engaging presentations, and networking opportunities. Our booth will be designed to be visually appealing and informative, with interactive displays and engaging presentations. We will actively participate in the summit's social media channels to connect with attendees and respond to inquiries. We will also utilize live polling and Q&A sessions to encourage audience participation and gather valuable feedback. We will also leverage the event's networking opportunities to build relationships with potential partners and clients.
In the post-event phase, we will continue to nurture leads and sustain engagement. We will follow up with individuals who expressed interest in our services and solutions. We will also share key takeaways from the summit on our social media platforms and website. By strategically leveraging communication channels and engaging with our audience, we are confident that we will successfully achieve our objectives and make a positive impact at the WiHTL Inclusion Summit.
This document outlines the communication strategy for 55/Redefined's participation at the WiHTL Inclusion Summit, ensuring that our messaging is consistent, impactful, and aligned with our company objectives. The goal is to raise awareness, engage target audiences, and generate leads across multiple channels, including social media and email. This plan is broken down into three key phases: Pre-Event, During the Event, and Post-Event.
Our primary objective is to establish 55/Redefined as a thought leader and trusted partner in the field of age inclusion. We aim to achieve this by strategically showcasing our expertise and innovative solutions to a targeted audience of HR, DEI, Talent Acquisition, and L&D leaders within companies operating in the UK. This strategy will focus on creating meaningful interactions, highlighting our age-inclusive strategies, and generating qualified leads for follow-up meetings and consultations.
By demonstrating our commitment to age inclusion and highlighting the positive impact of our solutions, we aim to establish 55/Redefined as a leading voice in the conversation surrounding age diversity and inclusion in the workplace. We believe that this participation will contribute to our overall business objectives by expanding our network, generating new opportunities, and solidifying our position as a trusted partner for organisations seeking to create more inclusive and age-diverse workplaces.
Target Audiences:
HR, DEI, Talent Acquisition, and L&D leaders within corporates with a large UK presence, employing 5,000+
Channels:
Key Messaging:
Timeline: 3 weeks before the event.
Content: Bold, thought-provoking posts using impactful visuals.
Example: 'Is your workforce future-proofed? Join us at the WiHTL Inclusion Summit to learn how age-inclusion boosts business performance by 35%. #InclusionSummit24 #AgeInclusion.'
Target audience: HR, Talent & Recruitment, DEI and L&D leaders.
Reach out to key event speakers and attendees.
Example Message: 'Looking forward to your session at WiHTL! Let's discuss how our age-inclusive strategies could help you attract, grow and engage over-50s talent.'
Engagement Tactics:
Stand
Live Social Media Updates:
Send personalised emails to attendees, referencing key conversations.
Share white papers and resources promised during the event, driving attendees to schedule follow-up consultations.
Enrol attendees in an email sequence with additional insights and invites to webinars.
Continue to share content related to age inclusion on LinkedIn, Twitter, and other relevant platforms.
Example Posts: 'Learn how to attract and retain talent from the over-50s demographic.'
'Did you know that age-inclusive workplaces are more innovative and productive?'
Monitor email open and click-through rates, webinar registrations, and website traffic to assess the campaign's effectiveness.
Key Metrics: Lead generation, website traffic, conversions, ROI.
Collaborate with event organisers to get featured in the WiHTL event newsletters, app notifications, and social posts. This can involve sharing key messages, promoting upcoming events, or highlighting case studies that showcase the impact of 55/Redefined's work.
By leveraging these channels, we can reach a wider audience of potential clients, partners, and stakeholders.
Advertise an invite-only, post-event virtual roundtable for key decision-makers who have visited the stand and engaged meaningfully with 55/Redefined staff. This exclusive event will provide a platform for in-depth discussions on age inclusion and how it can drive business success.
By targeting these key stakeholders, we can build stronger relationships, foster trust, and generate valuable leads.
This strategic communications plan for 55/Redefined at the WiHTL Inclusion Summit outlines a comprehensive approach to maximise awareness, drive engagement, and generate leads. By implementing targeted strategies across various channels, we aim to reinforce 55/Redefined's status as the undisputed leader in age inclusive solutions for growth. We will also create meaningful interactions with our target audience. The plan emphasises consistent messaging, interactive engagement tactics, and strategic follow-up to ensure long-term impact and ROI from our participation in this important event.
Strategic Communications Plan for 55/Redefined at WiHTL Inclusion Summit